(Toronto) Retailer Canadian Tire on Monday launched a new component of its Triangle loyalty program that will only be accessible through a paid subscription.
This subscription, which will cost $89 per year plus tax, is an upgrade to the existing rewards program that will provide “even more value” to customers, the retailer argued.
Members who pay to access the “Triangle Select” feature will be able to earn Canadian Tire Money faster through “bonus accumulating rewards” on qualifying purchases at its stores, including Canadian Tire, L’Équipeur, Sports Experts and PartyCity.
Canadian Tire says subscribers will also receive a “welcome gift” worth $50, online shopping perks and, for a limited time, a six-month subscription to the Crave streaming service.
According to Canadian Tire’s Senior Vice President of Loyalty and Customer Insights, Jason Blanchette, the Triangle Select program offers Canadians a new way to get more out of their money and “earn even more rewards for their everyday purchases.” “.
He added that a company beta test on Triangle Select showed that the average annual incremental member earnings from bonuses attributable to the paid tier was “more than three times the cost of membership”.
Company in this story: (TSX: CTC.A)