Published
Video length: 2 min
Trend: nipple pasties, a claim to female freedom
Trend: nipple pasties, a claim to female freedom
(FRANCE 3)
While many women have ditched the bra, they want to maintain their modesty. More and more brands are offering nipple covers for sale.
Bras would no longer be popular. Those who no longer wear one declare themselves, according to the English term, “no bra“, “no bra”. However, 69% under 25s declare themselves embarrassed that we see their nipple. So out of modesty, they buy small self-adhesive shells, called nipple pastiesand compose on the end of the chest, under the t-shirt. Formerly confined to strippers, these accessories, which allow you to hide the nipples, are seeing their sales explode.
Some manufacturers offer an alternative
All brands respond to this demand which resembles a demand for female freedom. Influencers serve as models and say they belong to the “club people without bra” on social networks. They are followed by many very determined followers. “I don’t need a bra, and it’s much nicer not to wear one“, said a young woman. So to win them back, some manufacturers offer an alternative, more comfortable, without underwire, and which covers the end of the chest.
