It doesn’t take much to boost sales. All it takes is seeing a world star wearing a football jersey for it to become iconic and for everyone to grab it. Do you doubt it? Taylor Swift
has just proven it. Indeed, the American star attended the match between the Kansas City Chiefs and the Chicago Bears on Sunday September 24, 2023. She was seen in the stands of the stadium, wearing the jersey of one of the team’s stars: Travis Kelce
.
It was a boon for the club and its finances. Indeed, according to TMZsince Taylor Swift was seen wearing the player’s jersey, jersey sales Travis Kelce have increased by almost 400%! In addition to generating interest in the athlete, the singer also encouraged many fans to take an interest in the discipline.
Also see: Taylor Swift: This $71 million flop!
Taylor Swift drives up sales and attracts more and more novices
Our colleagues from Time also indicate that on social networks, such as TikTok or X (formerly Twitter), more and more Internet users have been spotted helping each other to better understand the rules of this sport. However, what’s really sparking a lot of reaction are the rumors of a romantic relationship between Taylor Swift and Travis Kelce.
It’s a new time TMZ who fueled this story by publishing numerous accomplice photos of the two American stars, in which the duo appears closer than ever. Taylor Swift even gets a hug with the NFL player in one of them. It remains to be seen whether their bond will be as strong in the months to come, until the next Super Bowl, during which Usher will perform during halftime. But for that, the Chiefs will have to manage to qualify for the league final.
RF