Travel, announcements, offensive communication… Gabriel Attal is campaigning for the Macronist camp in the European elections

The Prime Minister asserts his strategy, a little more than 100 days after his arrival at Matignon.

School grants paid automatically, 300 France Service houses, use of artificial intelligence in administration so that users have effective responses, while allowing public service agents to free up time for human contact… Traveling to Sceaux in the Paris region, Gabriel Attal made a few announcements and compiled many others. The Prime Minister asserts his strategy: offensive communication, as close as possible to the daily lives of the French.

Gabriel Attal is “constantly looking for this communication of results”, admits those around him. He makes announcements, recycles others, but he ticks the boxes, a little over 100 days after his arrival at Matignon. Demicardize, unlock, debureaucratize: these were the key words of his general policy speech on January 30 before the deputies.

“Rebuild trust with the French”

Wednesday April 24, Bruno Le Maire, the Minister of the Economy presents a bill intended to simplify the lives of business leaders. On Tuesday, Gabriel Attal intended to demonstrate the government’s efforts to simplify everyday life. Haro on bureaucracy therefore and the stated objective is to “rebuild trust with the French. Crucial, especially when an election is looming. Gabriel Attal does not hide it and he says it in small groups: it is his stone in the building in the Macron camp campaign for the European elections on June 9.

He was very present during the first meeting of the Renaissance candidate in Lille, with a long speech just before that of Valérie Hayer. He has since withdrawn at the request of the President of the Republic, explains a campaign executive. Emmanuel Macron judges that the only one who can really remobilize his electorate is himself. And the President thinks that it is more useful for his Prime Minister to work to respond to the concerns of the French.

In private, Gabriel Attal admits that he is champing at the bit: “I love public meetings, leafleting, even going door to door,” he confides. And he assures that he will do so but for the moment, he respects the role assigned to him. He agrees: “I don’t think there are many French people who think that the role of the Prime Minister is to campaign, they want their problems to be taken care of.”

It remains to be convinced. The former government spokesperson appointed to Matignon strives to illustrate the fact that when he announces something, he immediately puts it into action. But an old hand who entered Macronie late warns him: be careful not to give, despite everything, the feeling of remaining in the declarative. He emphasizes that “When we talk a lot, it’s because we feel guilty for not doing enough.”