Flyers distributed to Montrealers by Transcontinental will no longer be wrapped in a plastic bag, Transcontinental announced Monday.
The printer and operator of the Publisac – stuck in a war of attrition with the mayor Valérie Plante – will henceforth distribute its advertising material in notebooks.
The new product being distributed will be “a thin, quarter-folded booklet that combines the flyers of several retailers into a single printout of a limited number of pages,” Transcontinental said in a press release. This solution “will reduce the amount of paper in flyers by nearly 60%, while plastic will be eliminated entirely,” continues the company.
A by-law adopted by the City of Montreal will prohibit, starting next month, the distribution of advertising products packaged in plastic bags.
The same by-law will also prohibit the distribution of flyers without the residents’ consent – expressed through the application of a sticker. However, Transcontinental foresaw the coup and entrusted Canada Post mail carriers with the distribution of the Publisac in certain neighborhoods. The federal corporation is not legally affected by municipal regulations.
Transcontinental did not immediately call back The Press.