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As the end of year celebrations approach, some opt for French toys to slip under the tree. This games “made in France “represent 15% of sales in France.
Stamped dinettes, wooden houses and stacking towers “blue White Red” in toy shops. Some brands decide to promote these products made in France, more and more sought after by customers. “I think it’s important, it gives work in France”, says a buyer.
Franck Mathais, communication manager at PlayedClub, deciphers the boom in this trend: “Ten years ago, the French toy was about 7% of sales in France, today it’s 15%, so it’s about 40 million euros in turnover “. In the Drôme, this printer, which publishes games on nature and the environment, saw its sales jump by 25% in one year. Enough to encourage it to invest in new machines and to increase its workforce.
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