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Textile: towards a ban on advertising for fast fashion brands in France
France is keen to fight against fast fashion. A law is currently being studied to ban advertising for brands that promote it.
(France 2)
France is keen to fight against fast fashion. A law is currently being studied to ban advertising for brands that promote it.
On social networks, influencers are used to promoting fast fashion. Anta Mare is one of them. Several times a month, she is paid by the Chinese brand Shein to advertise their products. This type of promotion could soon be banned in France in order to reduce the purchase of these clothes. Consumers admit that they see advertisements every day and can therefore easily be tempted.
The textile industry responsible for 10% of greenhouse gas emissions
For NGOs, it is not necessary that only the brands that manufacture the most such as Shein or Temu be concerned, but rather all fast fashion, including Zara and H&M. Today, the textile industry is responsible for 10% of greenhouse gas emissions.
