Published
Article written by
/2021/12/14/61b8b98e077d1_france-2.png)
The government is experimenting with a new process to reduce paper waste. From now on, you will have to stick a “Yes pub” sticker on your mailbox if you want to receive leaflets.
Like some French people, you may have already stuck a Stop advertising sticker on your mailbox, tired of receiving armfuls of leaflets. Well now it will be useless, at least in 11 test cities. The climate law which comes into force specifies that only those who want it will receive these advertisements, on the condition however of sticking a “Yes pub” on their box. Every year 900,000 tonnes of printed advertising material is distributed to French people, ie approximately 30 kilos per household.
The “Oui pub” concept appeals. “I am not against receiving advertising in the mailbox. I will put the sticker if necessary”, explains a man. Because some French people remain faithful to printed advertising. “It’s true that when it’s the distribution of advertising leaflets, I will always look”explains a retiree with modest purchasing power.
News topics
About news
team of the week
-
Editor-in-chief
Elsa Pallot
-
Deputy editor-in-chief
Sebastien Renout, Anne Poncinet, Arnaud Comte
-
Publishing Manager
Delphine Moninot
-
Joker
Karine Baste
The weekend team
-
Editor-in-chief
Franck Genauzeau
-
Deputy editor-in-chief
Irene Benefice, Willy Gouville, Jean-Francois Monier
-
Publishing Manager
Jean Louis Gaudin
-
Joker
Thomas Sotto
the news at 8 p.m.
Every day, receive your 8 p.m. news directly
Newsletter subscription
France Télévisions uses your email address to send you newsletters.
articles on the same topic
Seen from Europe
Franceinfo selects daily content from European public audiovisual media, members of Eurovision. These contents are published in English or French.