In an advertisement broadcast for some time on television, the Metro grocers found nothing better than to plaster beautiful soothing images of large families united around good meals on the air and a few lyrics from the song by Claude Dubois I still remember. […] But there, quite frankly, we are swimming in full intellectual dishonesty. Because this song by Dubois, far from celebrating the joy of great family reunions, rather relates the sordid reality of poverty in the lower neighborhoods of Montreal in the 1950s and 1960s. […]
Claude Dubois no doubt has his reasons for giving his approval to such a travesty of his writings. For my part, I hope that the next time they see this ad, viewers will have a little thought for the “old house / that had to be demolished, eaten away by the seasons”.
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