to convince Elon Musk, Emmanuel Macron spares no effort according to those around him

The Head of State receives the boss again at the Elysee Palace: he wants to convince the American billionaire to set up his new Tesla electric vehicle factory in France.

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Emmanuel Macron and Elon Musk, at the Elysee Palace in Paris, May 15, 2023. (MICHEL EULER / POOL / AFP)

Two heavyweight guests Friday, June 16 at the Elysée: the eccentric boss of Tesla, the billionaire Elon Musk, and the controversial “MBS”, the Saudi Crown Prince Mohamed ben Salmane. And the profiles of the two men have astonishing points in common, although they are in different fields: they are as feared as they are courted. The Saudi is a diplomatic support, with the war in Ukraine to Iran via the Lebanese crisis and Syria, when the eccentric and controversial boss of Tesla, weighs a significant weight on the economy and reindustrialization.

>> Inside Elon Musk’s head

Because if Emmanuel Macron receives again the boss of Space X, Twitter and Tesla, it is above all this third cap that interests the Head of State to the highest degree: he wants to convince him to install his next electric car factory. In France. And the president spares no effort. Besides, they never leave each other.

Third meeting in six months

Because to attract the businessman, whose investments he hopes without giving the feeling of turning a blind eye to his role, as boss of Twitter, in the explosion of online hatred, it is however a quasi-sounding and stumbling announcement that the Elysée hopes for. However with great caution. Because one month after the Choose France summit, mid-May 2023, the promise of the establishment of the next Tesla factory has not been “dealed”. But Elon Musk seemed not to be insensitive to the welcome he had received, with a tete-a-tete under the golds of the Republic. Repeat again this Friday, before a conference in front of 4,000 tech enthusiasts: several topics should be discussed, such as artificial intelligence, social networks, regulatory frameworks, automobiles and batteries “to promote the attractiveness of France and Europe“.

This is also the third meeting since December: the two men had already seen each other during the President’s trip to New Orleans. And already, Emmanuel Macron had undertaken the richest man in the world on the green industry, the manufacture of electric cars and batteries. “A head of state who wets his shirt, that changes the situation”, persuades a palace adviser, who however ensures that the President and the billionaire do not have a personal relationship.


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