(Paris) The social network TikTok, kingdom of ultra-short video popular with teenagers, announced on Tuesday that it had become an “official partner” of the Cannes Film Festival, the international temple of feature films.
Posted at 1:44 p.m.
“TikTok will offer this major cultural event, the works presented and all its talents, wide visibility with more than a billion users around the world”, promises the social network, a subsidiary of the Chinese group ByteDance, in a communicated.
In particular, he promises to introduce “from a unique angle, behind the scenes of the festival, the famous climb of the steps or meetings with artists”, and launches a competition of short videos whose winners will be awarded their prizes during the festival.
This partnership “will allow us to share the magic of the festival with a wider and global audience, but just as much a cinephile”, added the general delegate of the festival, Thierry Frémaux, quoted in the press release.
Tiktok thus joins the list of official partners of the festival such as the jeweler Chopard (which manufactures the Palme d’Or), BMW cars or the luxury giant Kering.
Generally speaking, the 75and edition of the Cannes Film Festival, which will be held from May 17 to 28, should be marked by a new image: Canal+ has been replaced as media partner by France Télévisions and Brut, a change whose first implications must be revealed during a conference press Thursday.