TikTok user causes nationwide dye stockout after posting this video…

If blond is often associated with summer, for a few years now back to school and autumn have been equated with red. For about four years, the “Copper Hair”, a red with copper highlights, has been more fashionable than ever and it must be admitted, this audacious red, as soft as it is flamboyant, was brought up to date by the influencer Caroline Receiver! After having tried this color which she ended up adopting for good, the French it-girl unwittingly influenced many women who took the plunge and went to their hairdresser to ask for the famous ” redhead of Caroline Receveur”.

But now this cult red is about to take a back seat, in favor of dark red! If some celebrities have started to adopt it, we know that this shade of hair is at the heart of a real craze on TikTok. A few days ago, a user of the platform who goes by the name “Sammsou” shared a video of herself showing off her hair transformation. The young woman simply goes from a dark brown to the famous dark red, but the result is literally magical and transcendent.

@samms0u Dye your hair with me and send me your result on snap, go girls sams_chrg #fyp#foryou♬ body summer walker – rennyxaudios

Highly shared, relayed and commented on, her video has encouraged hundreds of Internet users to test this shade of coloring which was done at home. Asked about the process, Sammsou revealed that, to achieve such a result, she bet on the intense copper dark blonde number 6.44 coloring sold at La Boutique du Coiffeur.

@samms0u I am Hermione in Harry Potter #foryou#pourtoi#fyp♬ original sound – Berlicke go there

A few days after the publication of her first video, the young woman generated in spite of herself, a stock shortage of this dye reference. “I confirm, I am a saleswoman at the Boutique du Coiffeur and everyone comes with your video” comments for example a user. “Thirty customers a day who come with your TikTok… in short, we’re out of stock yes” launch another. Same story in Paris and Marseille where we heard that the dye has literally been out of stock for a few days…
Good news, the 6.44 color is sold under the same name at Bleu Libellule and is therefore available HERE.

Elizabeth Sall

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