TikTok becomes official partner of the Cannes Film Festival, which hopes to expand its audience through the social network’s short videos
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The social network TikTok, kingdom of ultra-short video popular with teenagers, announced on Tuesday March 15 that it was becoming “official partner” of the Cannes Film Festival, international temple of feature films.
“TikTok will offer this major cultural event, the works presented and all its talents, wide visibility among more than a billion users around the world”promises the social network, a subsidiary of the Chinese group ByteDance, in a press release.
He promises in particular to discover “from a singular angle, behind the scenes of the festival, the famous climb of the steps or meetings with artists”and is launching a competition for short videos, the winners of which will receive their prizes during the festival.
This partnership “will allow us to share the magic of the festival with a wider and global audience, but just as much a cinephile”added the general delegate of the festival, Thierry Frémaux, quoted in the press release.
Tiktok thus joins the list of official partners of the festival such as the jeweler Chopard (which manufactures the Palme d’Or), BMW cars or the luxury giant Kering.
In general, the 75th edition of the Cannes Film Festival, which will be held from May 17 to 28, should be marked by a new image: Canal+ has been replaced as media partner by France Télévisions and Brut, a change whose first implications are to be unveiled at a press conference on Thursday, March 17.