No more straight hair, in 2024, extreme volume is more than ever THE trend of the moment. During the Grammy Awards ceremony held last February, Beyoncé and Miley Cyrus proved that the country spirit has invaded the world, even when it comes to hairstyles! The two singers indeed appeared with very voluminous hair, where loose roots were there and where waves were essential. Enough to instantly revive the “Texan Hair” fashion.
A few days later, it was Selena Gomez’s turn to demonstrate that glamorous volume is everything. Invited to the SAG Awards ceremony in Los Angeles, the pretty brunette caused a sensation in a white sequined dress by Versace. This time Italy seemed to be in the spotlight since the singer had opted for an “Italian style” blow-dry which could have made Claudia Cardinale jealous.
Selena Gomez: the secret of her 1990s volume brushing revealed
Before her radiant appearance on the red carpet, Selena Gomez passed through the hands of hairstylist Marissa Marino. On Instagram, the latter revealed the details of the products used to achieve this blow-dry directly inspired by those that Cindy Crawford sported in the 1990s. Among the essential products, the famous “Volume Racines Clean Stylers” spray from the Fekkai brand.
This fresh spray gives volume to the hair and helps keep the roots “unbound” and notably guarantees 87% more volume to the hair, in addition to protecting it from heat. Multifunctional, it also offers thermal protection of up to 450 degrees. Its Triple Boost technology helps to add volume, lift and restore the structure of damaged hair by repairing broken keratin bonds.
Fekkai: zoom on the most American of French brands
The Fekkai brand was founded by Frédéric Fekkai, a famous French hairdresser from… Aix en Provence! But it was in the United States and more precisely in New York that this hair expert started his career by opening a chain of salons there in the early 1990s. A true pioneer of skinification, he was one of the first to develop clean formulas for its customers by launching, for example, a shampoo enriched with vinegar, an ingredient known for restoring the natural pH of the hair and for shine.
In 1995, he decided to launch his eponymous brand with clean and ethical formulas. Today all of the brand’s products are vegan, sulfate-free and cruelty-free. The formulas are enriched with natural derivatives of key and innovative ingredients. For example, the shea butter present in the Shea Butter range comes from 100% ethical harvests as recommended by the Qualitree program. The objective is in fact to reduce poverty within the West African communities that produce it by establishing food and financial security. The aerosols are also clean and feature Solstice® propellant technology which makes the aerosol non-ozone-destructive and positive for the planet. Finally, the packaging is made from a high percentage of recycled plastic and is also recyclable.
Among the brand’s best-sellers, the Brilliant Gloss shine and anti-frizz shampoo is specially designed to add shine and fight frizz. Its formula includes vegan ingredients with many benefits such as cold-pressed olive oil which smoothes the cuticle and adds shine, prickly pear extract which prevents breakage and smoothes frizz or jojoba and olive extracts, which are alternatives to silicones, provide shine without being greasy.
Also discover the miraculous Shea Butter Mask, specially designed for curly, wavy and frizzy hair. It smoothes the hair fiber, eliminates frizz for up to 12 hours but also provides maximum hydration. Formulated with shea butter which nourishes the hair while taming frizz for up to 12 hours and Monoï oil to moisturize and reduce split ends, it also contains glycerin which has the effect of protecting and sealing the cuticles. Finally, it has Murumuru butter which helps capture moisture for hydrated and soft hair.
Finally, it is impossible not to mention the Apple Cider anti-impurity scrub, ideal for detoxifying the scalp and gently exfoliating the scalp thanks to its formulation based on exfoliating rice extract. It also contains apple cider vinegar which soothes the scalp and prevents the appearance of bacteria. Also, ginger extract nourishes and stimulates the scalp for stronger, healthier hair. Finally, this scrub protects hair from heat, sun and pollution thanks to Environmental Protection Complex.
Elisabeth Sall