This is the new shade of mascara that has been driving the web crazy for a few weeks! Brown, or chocolate, is THE trend not to miss to enhance your look. If several cosmetic brands are trying the trend, Yves Saint Laurent is doing well with its new Lash Clash mascara, which would allow you to obtain up to 200% more volume.
Designed with a patented volume-expert formula & a new XXL brush, the Lash Clash has millions of views on TikTok, and it seems that its brown shade is the most popular with Internet users to enlarge and soften your look.
It only took a few weeks for Yves Saint Laurent’s new Lash Clash mascara to become one of the most popular of the moment on the web. Adored by Internet users, it is its chocolate shade that appeals more to beauty addicts who seem to prefer it to the iconic black color to soften their look without skimping on volume. But its popularity, this new mascara is also and above all due to its lengthening power, which multiplies even the shortest eyelashes tenfold from the first stroke of the brush.
@meghancurrrie newest obsession…brown mascara @yslbeauty #YSLBeautyPartner#YSLBeautyLab#Clashto200#brownmascara♬ original sound – meghan currie
Formulated with innovative texturizing agents, anti-smudge boosters and an amazing cocktail of waxes and film-forming polymers, Lash Clash boasts the richest, thickest texture ever created by the brand, to offer a revolutionary mascara which lengthens, curves and thickens the eyelashes effortlessly.
Its 24-hour hold resists the test of your days without running or crumbling, and allows you to sport an XXL look and up to 200% more volume in 5 passes. On the web, the “before/after” crash tests are spectacular and alone demonstrate the performance of this already iconic mascara.
Tested under ophthalmological control and strong in its Iris Florentina extracts, Lash Clash is suitable for sensitive eyes and helps strengthen, nourish and protect eyelashes day after day. Available in two shades, however, brown appears to be the color to absolutely shop this spring to enhance your makeup and accentuate your look without hardening it.
Ultra popular on TikTok, this softer but equally intense color adapts to all skin tones and embellishes all looks.
Yves Saint Laurent Lash Clash Mascara, €41
@pipiquiroz Ysl lash clash in brown @yslbeauty ♬ original sound – <3
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Johanna Arnoult