Like the make-up market, the make-up industry is constantly developing with an ever larger and more original offer. And despite the competition, a perfume signed Dior has managed to outrun all the other bottles, to the point of becoming THE best-selling perfume in the world. Born in 2015, the men’s fragrance “Sauvage” is so successful that the whole world is snapping up these precious intoxicating bottles.
In 2021, the “Sauvage” perfume became the best-selling perfume in the world, masculine and feminine perfumes combined, i.e. a completely new first place in the history of perfumery for a masculine juice. Its first step on the podium is notably linked to the fact that a bottle was sold every three seconds throughout the year.
The adventure of the “Sauvage” perfume began in 2015, with a bewitching composition by François Demachy, who was then Dior perfumer-creator and who had chosen to bet on lively and ample notes of Bergamot Reggio and amber wood. We also note that this perfume is a variation of the famous fragrance “Eau Sauvage” created in 1966 by Edmond Roudnitska for Dior. Finally, “Sauvage” has American actor Johnny Depp as its muse, who knew how to represent the brutality, virility, strength and nobility of this essence that has become cult in less than a decade. Since last December, it is the French football player, Kylian Mbappé who lends his image to this iconic perfume.
Sauvage Eau de Toilette – DIOR – €72 for 60ml
Elizabeth Sall