Gap, Microsoft (Barbie XBox), Forever 21, Ulta Beauty, Hot Wheels (Matel brand), Undiz, Boohoo, Mermaid Hair… With the release of the film Barbie in theaters since Wednesday July 19, 2023, brands are capitalizing on the phenomenon by multiplying the collections bearing the image of the most famous of dolls.
Already a success
While the film has just seen the light of day in the United States and France, according to the very latest prediction by Matthew Belloni of Puck News, relayed on Twitter, Barbie could bring in 93 million dollars in its first weekend of exploitation in the USA. Which would ensure it a place in the top 10 of the best start-ups of the year…
A real success insofar as this film by Greta Gerwig worn by Margot Robbie and Ryan Gosling cost “only 100 million dollars”.
“I have been covering this sector for thirty years, I have never seen such a phenomenon. Barbie is everywhere”recently noted Paul Dergarabedian with AFP, a media analyst from the specialized company Comscore.
“Barbie is tailor-made for marketing. It’s perfect because it’s already a toy, a product, and it represents a way of life and even a color.r,” he added, obviously referring to the color pink (Pantone 219 C).
See also: Margot Robbie: sublime on sale in Tokyo!
A common dream: to look like Barbie
A way of life Barbie which is not new…. And for good reason, for decades, many women have tried in every way to look like Barbie.
Ultra-thin waist, long legs, big blue eyes, long blonde hair, small trumpet nose, luscious mouth… Every year, women around the world do not hesitate to go through surgery several times to transform their faces and their bodies and thus look like… a doll!
Physical changes that have a hell of a cost since some women do not hesitate to spend hundreds of thousands of euros to copy the features of half of Ken… Sacrifices that don’t always pay off as you can see from the slideshow at the top of the page!
LZ