The end of the influencer business has probably never been so close… At least as far as reality TV stars are concerned! And for good reason, for several months, the war that Booba has declared against many candidates has highlighted many controversies in the world of influence.
Product placement on the chain, delivery defects… While the rapper from Hauts-de-Seine closely scrutinizes the posts of reality TV candidates to denounce what he considers to be the slightest abuse on Twitter, brands have become more and more cautious about the idea of collaborating with those whom Booba decided to rename “influencers”. At the same time, a bill aimed at “fighting against scams and excesses of influencers on social networks” has been examined for several months in the National Assembly… A new stick in the wheels of influencers.
See also: Nabilla: this crazy sum spent on an extremely rare pair of sneakers!
Nabilla would not be spared by the crisis affecting the world of influence
Featured in Parisian this Tuesday, April 11, 2023, several famous influencers, all from reality TV, took the floor to discuss the consequences of these repeated controversies on their wallets… And while Sarah Fraisou (questioned before her disturbing call for help on the Web) confided to our colleagues to have weaker “money receipts” than before, for her part, Amandine Pellissard did not hesitate to give figures.
“At the end of 2020, I was earning between 10,000 and 20,000 euros per month. In the end, it was more like 5,000 euros,” she declared in all transparency. And come to the following conclusion: “Influencers are much less profitable than before. »
A crisis in the world of influence that affects small and large content creators. The proof, Nabilla, one of the most followed influencers on Instagram with 8.4 million subscribers, would not be spared since during her interview with our colleagues, Amandine Pellissard also indicated that a cosmetics brand with which she had worked would have paid several thousand euros to pay for Nabilla and would have had only a few sales in stride… The end of the golden age for (ex-) TV candidates.
LZ