The Hume Paris brand was created by Hugo Bettarel and his friend Mehdi Chemsi in early 2021. “A committed, upcycled and 100% made in France leather goods brand“, launches the co-founder Hugo immediately. They plan to manufacture card holders by hand, in Ambazac, in Haute-Vienne. To do this, they have launched a crowdfunding campaign (crowdfunding), on the Ulule site , with the possibility of pre-ordering their products.
A good start
More than a hundred customers have already pre-purchased a card holder, and Hugo Bettarel is optimistic for the future. “VSit works very well, we made a very strong start, and we are currently at 142% of our target“This somewhat abstract number, above 100%, means that they are going to start manufacturing well. They are now planning to reach 200%.”If we reach them, we will be able to organize a launch event to bring together the first buyers.. “
If we reach 300%, we will be able to increase and develop our range, by offering other products
adds the entrepreneur. Among these, he cites in particular computer bags, satchels or belts.
– Hume Paris
The upcycling method
Upcycling is giving a second life to an already created product
For the manufacture of their products, they use the upcycling method, the “upcycling” in French. Unlike recycling, where waste is transformed into a new product, upcycling consists of reuse material that is already ready, here to make card holders. “We collect scraps of leather, rather small“, explains Hugo. They work with a saddlery in Mirande, in Occitanie, which used to throw away the leather bands not used for horse saddles. Now, a part is recovered before the waste reception center.
Towards a 100% Limousin product?
The objective is to regroup in the future 100% of our production in Limousin
For the moment, therefore, the leather does not come from Limousin, but it is a target for the brand.
“I am from Brive-la-Gaillarde“, explains Hugo,”we have very important French and Limousin know-how, so the objective is to bring together 100% of our production in Limousin in the future.“
The Hume Paris brand participated in the Made in France fair from November 11 to 14, and continues its crowdfunding campaign until December 10.