A recent trend brings joy to the feature film “Le Consentement”, now popular with young people despite the seriousness of the subject addressed.
Fueled by a trend on TikTok and a teenage audience won over during school holidays, the film The consent continues to defy statistics: some 300,000 entries in three weeks, increasing success over time.
Almost all films released in theaters attract a maximum number of spectators in the first days, before being gradually driven out by new releases. Except this adaptation of Vanessa Springora’s best-seller describing unvarnished the influence of the writer Gabriel Matzneff (played by Jean-Paul Rouve) over a 14-year-old teenager (Kim Higelin), which fills more and more theaters.
To the point that on Wednesday November 1, the film recorded more than 23,500 admissions, its best daily figure since its release on October 11, according to figures released by its producer Marc Missonnier. After a modest first week (60,000 entries), the success was fueled in particular by the reactions that young, serious-looking spectators shared on TikTok.
At the cinema, the film “Le Consentement” takes off thanks to TikTok
Released on October 11, the film “Le Consentement” is off to a difficult start in theaters. A trend is born on TikTok, and its entries increase by 40% in the second week. We’ll explain it to you. – (social networks)
An unusual prescriber
“This is unheard of”, declared Marc Missonnier to AFP, who said he was “unable” to know how far this success would take the film. “The usual models don’t apply, the big question is what will happen after the holidays end” school Sunday, November 5.
“The theaters tell us that they have never had so many young people under 20 or 25 come to see a French auteur film”he added, recounting having been “completely outdated” by the craze on TikTok.
Adapted from a testimonial book sold more than 300,000 copies since the end of 2019, the film intended upon its release to disseminate its message even more widely, even if it can shock, with its scenes of intimacy shown head-on between the fifty-year-old novelist and the high school student.