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Social networks: the success of pet influencers
Social networks: the success of pet influencers – (France 2)
The film “Dog and Cat”, which hits screens on Wednesday February 14, tells the adventures of a baby labrador and an influential cat. On social networks, many owners share the lives of their animals, sometimes with advertising contracts at stake.
Influencer dogs are mobilized to promote the film Dog and cat, which hits theaters Wednesday, February 14. Today, animal influencers have become as popular as they are essential. The film tells the adventures of a baby labrador and an influencer cat, Diva. The cat exists in real life and has more than 11,000 followers on Instagram. His mistress is Reem Kherici, the director of the film.
A market worth more than 4.5 billion euros
There are 30 million pets in France, and as many passionate owners, who are sometimes ready to tell their adventures on social networks. The page of Paulette, a six-year-old Australian shepherd, has 6,438 followers. That day, Paulette has an appointment with an animal influencer agency. He was asked to promote a small connected box that geolocates the animal. The pet market in France today is worth more than 4.5 billion euros.
