The singer Gims in concert in Orléans for the Saran-Chartres handball match

The artist Gims performed for a showcase in the CO’Met Arena in Orléans on December 20, on the occasion of the meeting between the Septors, the Saran team, and the C’ Chartres Métropole Handball. A formula that works quite well.

Inviting the artist Gims to a showcase to close a handball match, we had to think about it. The Saran club (Loiret) had this original idea to celebrate its first match, on Wednesday December 20 against C’Chartres Métropole Handball, at CO’Met, the Orléans events complex. The opportunity to end this derby evening in style, but above all to promote handball. At 7:45 p.m., the start of the evening with fanfare, the 8,000 spectators take their seats in the room, seduced by the unique poster offered to them.

At kick-off, the Orléans enclosure burst into flames. If the supporters encouraged their team, it was unfortunately not enough: the Saranese did not manage to achieve a second success in a row and lost 32 to 35. The supporters’ clubs still gave their voice , happy with the publicity offered to handball: “It’s a sport that deserves to be seen, it’s spectacular.” 70% of ticket buyers that evening, December 20, have never come to see a handball match. “There’s a great atmosphere, everyone is on fire, and the sport/music mix also brings people in, and that’s essential!” continues one of them.

An American show

End of the match. Barely time to digest or savor and the stage is already set up in the center of the field, ready to welcome the other star of this evening: Gims. A 35-minute show in a fiery atmosphere, the Congolese singer sings hits, the fans sing along with him. “It’s really incredible, it’s crazy.” He sang his classics again: Bella, Saturday night, dressed like never before…
Because the objective of this double event was also to attract as many people as possible, in particular to introduce handball to those who knew little or nothing about it. And to retain, perhaps, new spectators. A won over audience and for the Saran club, organizer of this evening, it is a masterstroke. The formula will also be renewed in February for the arrival of the stars of PSG, with another artist. A real American show.