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In receivership since February, the André brand is now flying under the Belgian flag. The company is preparing to take over 21 of the 49 stores and it will not keep all the employees.
The André shoe brand once again avoided liquidation on Wednesday April 4. A Belgian company partially takes over, keeping 119 employees out of 250. Half of the points of sale will close. In the Paris region, the manager of a shop has just heard the news. His store will not be affected. But after 40 years of career, she remains worried. The company has been weakened for several years. The regulars fear to see it disappear for good. “I will have to find another store”regrets a woman.
A model that is no longer successful
In 2018, André was already bought by the online sales site Spartoo. However, the company suffered the full brunt of the health crisis and the closing of stores. In 2020, the company is saved by its former CEO, but the results are still not coming. In February 2023, André is placed in receivership. “Shoe consumption has fallen and shifted towards more fashionable products. […] André is a company that has lost its desirability”, analyzes expert Frédéric Boublil. This is a new blow for traditional brands, after the closures of Camaïeu and San Marina.
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