The Savvy Investor | Three Buyers at Saputo

Every Sunday, we shine the spotlight on elements of financial and stock market news that may be useful to investors, but which might have slipped under the radar.




Three senior executives at Saputo, including the big boss, have just purchased a total of $400,000 worth of shares in the Montreal dairy processor.

The new CEO of SaputoCarl Colizza, and two other members of the management team, Martin Gagnon and Sindy Saragoca, collectively purchased a total of 13,500 shares during the trading sessions of August 13 and 20.

Carl Colizza took over from Lino Saputo Jr. at the helm of the company earlier in August.

BRP lost two supports on Bay Street this week, as the Valcourt-based recreational vehicle manufacturer prepares to publish its next quarterly results on September 6.

National Bank Financial analyst Cameron Doerksen withdrew his buy recommendation on Tuesday, saying he feared management would revise its forecasts again. His colleague Martin Landry of Stifel also withdrew his buy recommendation.

Having attended the Club BRP 2025 event, an annual gathering where the company hosts its dealers for business discussions and new product unveilings, he says the caution was palpable.

“Dealer discussions suggest that consumer demand continues to be tepid, resulting in low traffic and high inventory levels. The recovery may therefore take longer than expected to materialize and expectations may need to be revised downwards for fiscal 2026,” he believes.

The new CEO of Waterfalls has just purchased $100,000 worth of shares in the Kingsey Falls paper mill. Hughes Simon bought a block of 11,000 shares on August 9 at a price of $9.10 each. He was named CEO in the spring. This is the first time he has purchased Cascades shares on the market.

“It has become clear that the worst performing stocks at the moment are those directly linked to the Canadian consumer,” point out Jacques Lacroix and Paul Beattie of the Montreal firm BT Global Growth, in their monthly financial letter sent this week.

Air Canada is the best example in their eyes. However, they also mention several other consumer-oriented titles such as MTY, Auto Canada, ECB, Rogers, Telus, Canadian Tire, Canada Goose, Dorel And Pet Value. “All of these stocks still present attractive short-selling opportunities until the expected rate cuts materialize. Rate cuts are needed by the country, both to stimulate economic activity, but more importantly to provide relief to our over-indebted population.”

A member of the senior management of Metro has just sold $100,000 worth of shares in the Montreal grocer. Dan Gabbard, vice-president responsible for logistics and distribution, sold a block of 1,200 shares on August 19 at a unit price of $83.84.

An administrator of Lassonde has just purchased nearly $100,000 worth of shares in the Quebec producer of juices, sauces, broths and condiments. Luc Doyon bought a lot of 500 shares on August 13 at a unit price of $175. He has been a member of the board of directors since last year. This is the first time he has purchased shares in the Rougemont company on the market.

A member of the management team at Gildan has just sold more than $600,000 worth of shares in the Montreal clothing manufacturer. Andrea Pirie, chief financial officer for the manufacturing operations, sold a total of 10,600 shares on August 13. This transaction leaves her with only about 100 Gildan shares in her account.

A leader ofAir Canada has just taken advantage of the decline in the Montreal airline’s stock to acquire a “small” block of shares. Christophe Hennebelle, vice-president responsible for corporate communications, purchased a block of 1,900 shares on August 9 at a unit price of $15.70.

Quebec titles of the National Bank, Metro, 5N Plus, Gildan, Dollarama, Tecsys, iA Group financial And Savaria all hit 52-week highs on the Toronto Stock Exchange this week.

On the other hand, that of Deckchair fell again this week to a 52-week low.


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