This is a first in Alsace, the Ribeauvillé cellar is launching a dealcoholized wine at the start of the year. He calls himself the Ribo, he does less than 0.5% alcohol.
The idea is to do as with non-alcoholic beer, to offer a first approach to wine for the youngest or for those who cannot drink alcohol for health or other reasons, can toast for the pancake. or other festive events.
Wine with less than 0.5% alcohol
Two products will be marketed in a few days. It is an effervescent Muscat and a still wine, composed of a blend of Muscat and Sylvaner. 13,000 bottles will be marketed, count 8 euros for the sparkling wine and 7 euros for the still wine. A product that remains interesting and not very sweet. “When we are below 0.5, the aromas remain in the wine. We still feel that something is missing for the purists. It lacks structure, length and power, but the aromas are there, “ details Evelyne Bléger-Cognac, oeunologist from the Ribeauvillé cellar.
Attract new customers
The wine was produced like a normal wine, except that in the end, alcohol was removed by vacuum evaporation as the Germans did in 1908. “It was vinified in the purest tradition, with the harvest by hand. We want to reach consumers or voluntary non-consumers. Like someone who no longer has the right to consume alcohol or pregnant women. for example or people who need to limit alcohol consumption, “ underlines David Jaeglé, the sales manager of the Ribeauvillé cellar.
All this in one context of dry january, a month without alcoholL. The Ribeauvillé cellar is always at the forefront of innovation, it is the oldest cooperative cellar in France. It brings together 40 members in Ribeauvillé and its surroundings.