The independent group Heroes Media was chosen by the courts in April to take over the title placed in compulsory liquidation.
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Launched in 1977, VOD had a chaotic fate. It lived its hour of glory in the 80s before going through a slow agony: filing for bankruptcy, takeover by Prisma Media, sales collapse, new takeover by businessman Georges Ghosn, recovery and then liquidation.
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Among the seven takeover offers, it was that of the Heroes Media group which was preferred by the Paris Commercial Court. It is a small independent press publisher, until now specializing in niche publications devoted to watchmaking, boating or the automobile. With VSD, he owns for the first time a generalist brand to which he hopes to breathe new life.
“Confessions of a Hero”
The first issue of the new formula comes out on Friday June 30: the cover is devoted to Didier Deschamps, the coach of the French football team, 25 years after the World Cup in France.
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Philippe Abreu, the president of Heroes Media, is Célyne Baÿt-Darcourt’s media guest.