The days when influencers could ply their trade as they pleased are over. Now, laws strictly regulate the profession of online content creator. And for good reason, on June 1, 2023, the bill aimed at regulating commercial influence and combating the excesses of influencers on social networks was unanimously adopted by Parliament. A unique legal framework in Europe insofar as France is the first European and one of the first countries in the world to offer a framework for commercial influence.
For several weeks, content creators have therefore had to comply with several obligations, particularly in the context of their product placements… From rules that have not yet all been followed and assimilated by influencers. As proof, according to information from the Parisian this Thursday, July 20, 2023, “three injunctions have been issued by the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) against influences”.
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Julien Bert and Rym Renom targeted
The first influencer concerned is the former reality TV candidate Julien Bert, whom W9 viewers know well. The one who participated in “Moundir and the Apprentice Adventurers”, “The Princes and Princesses of Love”, “The Fifty” or “The people of Marseilles VS the rest of the world” would be accused of “deceptive marketing practices” via his Instagram account where he has more than 2 million subscribers as well as a Telegram channel of which he is the administrator.
According to our colleagues Hilona’s ex-fiancé has allegedly been accused of suggesting the possibility of certain and steady gains by using a copy trading service, misleading “the consumer on the essential characteristics of the service”.
Rym Renom, revealed without season five of “The Villa of Broken Hearts”, is also singled out by The Parisian. The one who is followed by nearly 1.9 million subscribers on Instagram would have been pinned for not having posted some of her advertising publications. A lack of transparency now prohibited since now, “Any publication (posts and stories) relating to a paid commercial partnership must make it possible to identify its commercial intention and the person on whose behalf it is carried out”.
LZ