(Paris) The large Range Rover will be offered in a 100% electric version from 2024, the British brand announced on Wednesday.
The luxury off-roader, flagship of the Jaguar Land Rover (JLR) group, is currently being tested and a waiting list has been opened for future customers, the brand said in a press release.
The Range Rover will enter the market for luxury electric SUVs such as the Tesla Model at Aston Martin.
In China, the group’s main market, it will also face YangWang U8, the unique proposition in this sector from the electrical giant BYD.
This first electric version “will offer performance comparable to that of a Range Rover V8, as well as the off-road capabilities developed in-house by Land Rover experts, which have been the hallmark of the Range Rover since its inception in 1970 ”, depending on the brand.
Priced from 103,000 pounds in the United Kingdom ($176,000), this SUV pioneer mainly climbs the sidewalks of upscale neighborhoods, but its successor indeed promises to tackle fords 85 centimeters deep.
Equipped with an 800 volt architecture, it can be recharged quickly on high-power terminals.
The Range Rover Electric, whose weight has not been specified, will be produced at the English factory in Solihull, near Birmingham, alongside the plug-in hybrid Range Rovers, thanks to an investment of 70 million pounds sterling (119 million $) in a chassis production line.
The batteries will be assembled a few kilometers away in the JLR group’s new electric propulsion manufacturing center in Wolverhampton.
Jaguar Land Rover group is doing better after a wave of layoffs in 2019 and a difficult few months due to the shortage of microchips.
The group, owned by Indian giant Tata Motors, recorded a 57% increase in its turnover over one year in the first half of 2023 to 6.9 billion pounds ($11.7 billion), with an increase of 29 % of retail sales.