In turn, the real estate developer Finstar dropped Double occupancy Martinique Friday, condemning “all forms of intimidation”. The sponsor was to offer the grand prize to the winning couple of the popular reality show, a condo in Sainte-Agathe-des-Monts.
“We understand that this decision to withdraw our participation in the final prize impacts all participants, even those who have not acted badly. That said, we believe that the responsibility for securing a prize for the winners is not ours,” the company said in an email sent to the To have to. “We refuse to endorse this kind of action,” she adds about the intimidation gestures observed recently on the show.
This is the tenth sponsor to end its partnership with reality TV broadcast on Noovo. In recent days, Shop Santé, Oraki, Polysleep, That’so, Twenty Compass, Nail Création, Couche-Tard, Lambert and Guru have dissociated themselves from the show one after the other.
ToRoS productions refused to answer questions from the To have to Friday as to what would happen to the final grand prize promised to the winners. “All of our agreements with sponsors are confidential in nature,” it was only stated. On its social networks, the production however assured: “As planned and announced, we confirm that the winners of Occupation Double will receive a condo as a prize as well as all the other promised prizes. »
Controversial
The production has been the subject of strong criticism for days from viewers, who accuse it of having trivialized the intimidation to which candidates Jonathan and Tommy were allegedly subjected by other participants, with the aim of inflating its ratings.
The multiple apologies from the show’s producer, Julie Snyder, as well as the other measures taken in recent days, have not been enough to calm things down.
Recall that the production first indicated on Sunday that training on “non-violent communication” would be given to all the candidates still in the adventure in the coming days.
On Wednesday, she finally announced that the three candidates who were associated with acts of intimidation – namely Philippe, Isaack and Félix – have been excluded from reality TV.
Thursday, we learned that the three candidates concerned will even be removed from the episodes of the next few weeks, in which they were still to appear, since there is a three-week lag between the filming and the broadcast of the episodes.
“At first, we thought we were going to put on headbands, like in the episode [de mercredi], to explain that the three candidates that we still see on the screen are excluded. But we realized that it was not coherent. It was necessary to mark a change and a rupture. […] So we throw everything away and we go back to editing, ”explained in an interview with the To have to Julie Snyder, Thursday night.
In addition, all the episodes already broadcast since the beginning of this 16e season were removed from the Noovo platform on Thursday afternoon. “The decision is up to the broadcaster,” says Julie Snyder.