TikTok unleashes passions. And obviously, the social network also brings rain and shine to cosmetics brands. After Olaplex hair care, it’s the turn of BYOMA products to panic the Web. Straight from Great Britain, the skincare specialist brand has made its way onto the shelves of the beauty giant in France: Sephora. The recipe for the success of these vegan treatments, tested and approved by dermatologists? A neutral formulation, non-comedogenic, without oil, alcohol or perfume, and a fresh and colorful packaging. These treatments, available at low prices, are formulated with a unique complex of tri-ceramides and niacinamide for naturally beautiful skin. They also protect it from external aggressions, in particular the cold and pollution.
Three BYOMA serums are on sale at Sephora.
- The BYOMA illuminating serum improves skin texture and makes the skin more even and luminous. It also alleviates hyperpigmentation issues, redness and skin issues. Star of TikTok, this bestseller has notably contributed to the commercial success of the British brand in France;
- The BYOMA moisturizing serum, with its dark blue vial, is acclaimed for its soothing properties. Ultralight and very nourishing, it makes the skin plump and radiant and strengthens the natural barrier of the epidermis for better daily protection;
- The BYOMA clarifying serum with green packaging, effectively illuminates and soothes the complexion. It balances problem skin by reducing skin spots. Enriched with PHA and zinc, it also helps purify the skin by gently exfoliating it and targeting its imperfections. The skin is visibly clearer and the pores healthier.
@byoma @soph martiné takes us through her morning skincare routine with BYOMA Available at @target & @Cult Beauty ✨ #byoma#skintok#ChewTheVibes#skincare♬ original sound – byoma
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A day cream according to your skin type
In terms of hydration and care, BYOMA adapts the composition of its products in order to provide the most virtuous active ingredients and components according to skin type.
- Among BYOMA’s best-sellers, the moisturizing gel-cream wins all the votes thanks to its melting, refreshing and pleasant texture. It is made up of active ingredients with antioxidant properties, such as niacinamide and green tea, which perfectly moisturize the skin on a daily basis;
- Formulated with bakuchiol and shea extracts, known for their soothing properties, BYOMA rich moisturizing cream improves the appearance of the complexion. Applied morning and evening, it helps reduce the appearance of fine lines and tones and plumps the skin.
Products to cleanse and purify your skin
Cleansing the skin is as important as moisturizing it. It is done in the evening and can also be repeated in the morning, before applying the various treatments and make-up. This cleaning should be done gently.
- In jelly form, BYOMA Cream Cleanser effectively removes traces of makeup, dirt from pollution and excess oil, for beautiful, healthy-looking skin. This gentle, pH-balanced cleanser comes in the form of a gel. It turns into a creamy and light foam on contact with water to purify the skin, while taking care of the skin barrier. It also acts as a make-up remover.
- And to refresh yourself before going to bed, there’s nothing like a feeling of purity with the BYOMA balancing mist. In summer, it is also applied regularly to moisturize the skin and give it a boost of radiance. Composed of allantoin and probiotics, it helps fortify the skin barrier and balance the skin and complexion, while protecting it from external aggressions.
Let yourself be seduced by the favorite brand TikTok. Vegan and skin-friendly products await you at Sephora.
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With Digital Content Expert