On the occasion of the Film Festival, the place is 4 euros for all, everywhere in Picardy as everywhere in France. The event lasts from this Sunday, July 3 until Wednesday, July 6, 2022 and professionals in the sector expect a lot.
30% less spectators since the Covid
“The Film Festival can be an opportunity for people to rediscover the pleasure of dark rooms“, hopes Bruno Lebeque, the director of the cinema Le Casino in Albert.
As all theaters in France, it has lost about 30% of visitors since the first confinement.
To be precise, according to the CNC, the National Center for Cinema and the Moving Image, since the start of the year, theaters have totaled 62.09 million admissions, or 32.9% less than on the same period of 2019.
Places that are too expensive in normal times?
In front of the Gaumont d’Amiens, they were in any case many waiting for their session, this Sunday.
Among them Philippe and Mariette: “It’s the place at 4 euros that made us come, we pay less for two films between us than the price of a usual session“, they explain.
But according to the National Federation of French Cinemas, more than 80% of viewers have access to reductions and therefore do not pay the full price.
No longer used to going to the cinema
“It’s just a quesiton of habitabounds Bruno Lebeque, the director of the cinema Le Casino in Albert. We have to make people want to go to the cinema again, to remind them that seeing a film in our theaters is a special experience.
For that, he plans to project in his cinema all the films that appeal to the public at the moment, starting with “Top Gun: Maverick” and “Jurassic World: The World After”, without forgetting the comedy “Irreducible”.