The Pernod Ricard group regrets “a misunderstanding” following the indignation in Marseille caused by its partnership with PSG

The Marseille group Pernod Ricard expressed its regret on Tuesday, September 3, to France Bleu Provence “a misunderstanding”, after the wave of anger provoked in Marseille by the signing of a partnership between the group and Paris Saint-Germain.

The four-year sponsorship deal with Paris Saint-Germain was announced by both parties on Monday. The deal makes Pernod Ricard an official global partner and the club’s sole supplier of champagne and spirits.

In Marseille, this news has angered many OM supporters, Paul Ricard, creator of the brand in 1932, being a Marseillais but also because the headquarters is in the city of Bouches-du-Rhône. On social networks, the hashtag #boycottPernodRicard has been shared hundreds of times.

Speaking to France Bleu Provence on Tuesday, the group stated: “regret the rush” and speaks of a “incomprehension” around this partnership. According to them, PSG has not signed “with Pernod Ricard, but with the group’s 240 brands”citing for example Chivas whiskies, Malibu or even Mumm champagnes.

According to Pernod Ricard, this is an agreement “internationally” where the PSG brand is strongly established. It is only in this international space, such as in the United States or South Korea, that actions will be carried out. The group reiterates that it is “proud of his roots” Marseilles.