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Caught in a bind, the real estate developer, who had already lost 400 people in a year and a half, announced a substantial social plan. A difficult decision to make, according to the group’s general director.
It is the first real estate developer in France to be shaken by the construction crisis. Nexity announces a major social plan with the elimination of 502 positions, while 400 people have already left the group in a year and a half. “As a boss, this is not the first move we want to make. (…) This decision was not easy to make”declared Véronique Bédague, general manager of Nexity.
“Other priorities than housing”
Like its competitors, the promoter is caught in a vice. On the one hand, increasing construction costs and stricter environmental regulations. On the other, the rise in interest rates and the end of certain tax measures. As a result, construction demand collapsed. According to trade unionist Emmanuel Brie, the State should have better supported the sector: “The government took other priorities than housing and preferred to transmit less public aid to these sectors”. At the end of 2023, the number of housing units marketed had fallen by a third compared to 2022.