the newspaper “l’Équipe” hopes for a 15% increase in its sales during the Olympics, compared to last summer

The national sports daily is preparing for the Paris 2024 Olympic and Paralympic Games. It will release a special J-100 issue of more than 100 pages on April 17. Never seen !

Lionel Dangoumau directs the editorial staff of the newspaper The Team as well as its website. The third most read national newspaper in France with 220,000 copies sold every day, the sports daily, created in 1946, is preparing to cover the Olympic Games and the Paralympic Games in Paris 2024. “A unique event“, as Lionel Dangoumau points out since the Summer Games have not come to France since 1924. More than pressure, the editorial director explains that he feels a certain “excitement, enthusiasm at the idea of ​​telling ourselves that we are lucky, by being The Team today, to cover such an event that perhaps future generations will not have the chance to know.”

Even if the broadcasting rights are reserved for France Télévisions and Eurosport, Lionel Dangoumau is confident about the added value that the teams of the newspaper, the platform and the group’s television channel will be able to bring. “We have expertise, we follow sport all year round. The athletes you are going to see this summer, we have known them for a long time, we talk about them on our site, in the pages of The Team For years“.”We have more than 70 journalists on the ground throughout the summer, which is twice as many as usual“, he explains.

“The more French medals there are, the more we hope that our readers will be there”

In terms of distribution, he hopes to see an increase in sales “around 15% compared to last summer in the months of July and August”, knowing that this will also depend on the performance of the French champions. “Obviously, the more French medals, gold medals, exploits and performances there are, the more we hope that our readers will be there.“, he emphasizes.

This extraordinary device will, according to him, “to perhaps bring what will not be elsewhere“, by giving the results live on television, the full results live on the platform and, finally, in the newspaper. “What we are going to bring is both a slightly more expert look because we are able to decipher the performances, and then it is also emotion. We know that sport is emotion“, promises Lionel Dangoumau.

A collector’s issue to go back in time to the 1924 Paris Olympics

The editorial director hopes, more than French medals, “performances which will mark people, which will perhaps mark the history of the Games, as was the case in previous editions“. In the meantime, to get ready, Wednesday April 17, 100 days before the Olympics, The Team will release a collector’s issue. A special 100-page magazine that will go back in time 100 years to discover the 1924 Paris Olympics.”Rediscover the great moments in the history of games. The Olympics are also a history, a tradition and knowing what happened in previous editions allows you to prepare for what will happen this summer.” he concludes.