(New York) The New York Times on Wednesday launched a new audio app for its subscribers, the first service of its kind aggregating its podcasts as The Dailyarticles read and her cooking recipes.
This application, available on iOS, Apple’s iPhone operating system, “now allows our audience to take the Times at times when reading isn’t an option, like dog walking or commuting,” said Stephanie Preiss, vice president of The New York Times Audio.
Contacted, a spokesperson did not indicate a date for a presence on Android.
On the menu of The New York Times Audio, already existing podcasts, such as The Dailywhich dissects a current topic every day, but also a daily newspaper, articles read, sports topics from the site The Athletic, bought in 2022 by the New York Timesor even a selection of cooking recipes, books or TV and streaming programs.
With this new offer, free but reserved for the newspaper’s digital subscribers, the New York daily is strengthening its presence in the audio journalism sector, which has experienced a revolution since the launch of podcasts.
THE New York Times had already acquired in 2020 the production company that created the series of investigative podcasts on criminal cases Serialwhich will be available in its new application.
As to Dailyit had, at the end of 2022, 129 million downloads per month, according to the New York Times. The newspaper claims more than 9 million subscribers (internet and paper combined).
The company has been seeking for several years to diversify its offer and has successfully launched subscriptions to cooking recipes (NYT Cooking) or to an online gaming platform, including the Wordle word game.
The takeover of The Athletic in early 2022 for $550 million allows the newspaper to target 15 million subscribers by the end of 2027.