The parking lot has been almost full since they opened. In Saint-Maur, in the commercial area of Cap-Sud, the Boulanger (open last Wednesday) and Foire Fouille (open October 14) stores attract many curious people. Some have been impatiently awaiting the arrival of certain brands, others come just to find out.
A rebirth for this area
The two stores, side by side, are installed in the premises of the former Weldom, closed for more than four years. Julie, a Berry expatriate in Paris, has not returned from the activity which is now in full swing in the car park: “IUsually nobody is here, it’s empty. I said to myself: ‘what is this, what’s going on in Châteauroux?“laughs the young woman, delighted to see the Boulanger sign unloading.
Prescillia Gady, director of the Boulanger store in Saint-Maur, confirms this: since the opening, things haven’t changed: “I understand that Boulanger has been expected for many years. Some have told me 20 years (…) Our recruitment had already made a lot of noise, and we relay the information regularly on social networks. We were expected in that sense “ explains the director. Next door, the Fouille Fouille is also full. Jérôme Thomas, the manager is delighted with the momentum set in motion: “It’s an area that is coming back to life (…) There was a beautiful, well-placed building that was empty (…) I think it brings a great dynamic (…) We had a lot of people.“