The new La Roche Posay BB cream, for a radiant and natural complexion during the summer

Abbreviation of Blemish Balm Cream, BB creams are a great success. Halfway between skincare and foundation, these tinted creams unify the complexion while giving it a more or less golden tan.

They also have another major advantage: they are much lighter than a classic foundation and are therefore more pleasant to apply, including in summer. They also avoid the mask effect and leave no marks on the neck.

A specialist in cosmetic treatments recommended by dermatologists, La Roche Posay is also launching the Hydraphase HA BB cream. Recommended for dehydrated and sensitive skin, it brings an instant shot of freshness, while making the complexion more radiant than ever. It can also replace your foundation to care for and beautify your skin day after day.

A fluid texture for a perfect complexion

Available at €24 at Nocibé, La Roche Posay’s Hydraphase HA BB Cream comes in three shades (light, medium or dark) to adapt perfectly to your skin tone. It works both as a moisturizer and as a foundation. It makes the complexion luminous as well as the skin radiant for a daily healthy glow effect. With its fluid, non-greasy texture that is pleasant to apply, it moisturizes dry-prone skin for 48 hours, providing it with specific care. Thanks to its SPF 15 index, it also protects the skin from UVA and UVB rays. For the summer, however, prefer stronger protection if you expose yourself to the sun for a long time.

Luminous and plumped skin

In addition to La Roche Posay thermal water, this hypoallergenic BB cream contains hyaluronic acid of natural origin from green technology as well as mineral pigments. These blend perfectly with the complexion so as not to leave traces. As for hyaluronic acid, it is prized for its anti-aging properties. This active ingredient also hydrates and plumps the skin. Naturally present in the epidermis, it can be added to cosmetic treatments. It also has the advantage of targeting wrinkles and slowing down the effects of skin aging.

A single product for a triple action

An essential treatment to incorporate into your make-up routine, La Roche Posay’s Hydraphase HA BB Cream has a triple action: it instantly hydrates, evens out and illuminates the skin. You can therefore wear it without a base. For a perfect complexion, apply your serum and your favorite day cream, then finish with a layer of La Roche Posay BB cream. To blur imperfections, you can also use a foam makeup sponge, dabbing the product on your face for a clean, natural and perfectly even result!

Test and approve this new BB cream with moisturizing properties from La Roche Posay. An ideal beauty treatment for fragile skin, fast becoming a must have!

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