the New Balance 550 x Rich Paul

It’s time for #wanted ! Through this little weekly meeting, the fashion & beauty editorial team shares their current favorites. Trendy gadgets, a new it-bag that is creating a buzz, a pair of shoes that makes us crack or accessories that we would love to acquire to adorn our wardrobes … we take you on a discovery of the must-have to adopt urgently.

The crush of the day is (again) signed New Balance! The iconic Boston brand is teaming up with the famous sports agent Rich Paul (singer Adele’s new darling), for an unprecedented collaboration that revisits the famous New Balance 550. This meeting thus gives birth to a pair with a slightly different look with more perforations throughout the upper and grained leather echoing that of basketballs. A nod to the game and Rich Paul’s influence on professional basketball and the sports industry in general.

The colors of this pair namely off white and eclipse blue, intended to represent an unlimited sky, echo those who always seek to go further and set no limits.

This new collaboration with Rich Paul reflects New Balance’s philosophy of fearless independence and shared aspirations to transform the status quo. New Balance takes an innovative approach to partnering with athletes, ambassadors and other brands, pursuing goal-driven collaborations that bring new ideas, strong voices and new faces to the forefront.

The New Balance 550 x Rich Paul will be available in a limited edition HERE for € 130.

Elisabeth sall

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