Counting from today, The duty goes out to meet new readers by launching an offensive to unlock its digital platforms. For the next four weeks, all of our online content will be accessible for free. We hope to make our unique media known to a wider audience.
The duty has changed a lot in the last six years. It has gone from a newspaper to an information medium that offers its content on several platforms: printed editions, website, mobile and tablet applications. The result of a strategy based on prudent management, the optimal use of support measures for journalism and the diversification of income, we have experienced years rich in growth and experimentation. In just over three years, our newsroom has grown from fifty to a hundred journalists; the company grew from 100 to 163 employees. All staff members, commensurate with their respective functions, are dedicated to making Homework a rigorous media that is at the forefront of the debate of ideas. A plural and representative debate of today’s Quebec.
Improved offer
We took advantage of this boom to improve the offer of content in international journalism (thanks to the support of Transat), investigative journalism, economics, data visualization, video, etc. The duty, it’s more than a newspaper, it’s a free, independent and daring media that we invite you to discover as part of our unlocking campaign.
This initiative, carried out with the assistance of the Rethink agency, is an extension of our business model based on subscription, both in print and digital. This model is viable, but it requires occasional “unscrambling” efforts to meet new readers, introduce them to our content and gradually bring them into our support community.
The original campaign is inspired by changes in news viewing habits through social media. These spaces too often turn into echo chambers, depriving readers of a diversity of perspectives. The duty bucks this trend. Through an eloquent visual metaphor, revealed by a skilful play of framing, the campaign illustrates the plurality and depth of the information presented daily on our platforms.
We want to show you that “the more we read, the more we broaden our horizons”, as is the theme of our campaign. The best way to convince yourself of this is to let yourself judge for yourself. Our paywall has fallen, for a limited time. This is an opportunity to rediscover The dutya medium still standing, since 1910, and more alive than ever!