the more expensive lily of the valley sprig this year

With its pretty green leaves and elegant bells, lily of the valley is the star of this weekend. “We received it this morning, to have maximum freshness. It must be handled with care, it is quite delicate“, says a florist. But on the stalls of your florist, it will cost this year 30 cents more on average. In the Paris suburbs, it is sold for 3.50 euros. In question, according to professionals, the increase in the cost of transport , and perks.”It will be more about the raw material, all that is packaging, labels, but not necessarily about lily of the valley in itself.“, says Élise Dumas, master artisan florist at “Clos de Lias”.

Late thrush

Yet at a Lille florist, customers intend to respect tradition, despite inflation. “It’s a lucky charm, a custom”, according to a customer. The store focuses on flower arrangements. At Nicolas Bigot, Managing Director of Bigot Fleurs, it is the final sprint, a harvest by hand, which represents 10 to 15% of annual turnover. It was therefore necessary to recruit, going from 200 to 700 people. A late lily of the valley, of which the Sarthois producer hopes to sell 5 million sprigs in bouquets.