Since 1945, Point of view tells the story of the royal families but also of artists and great historical figures. Now is the time for diversification with the launch of a video on demand platform called TV point of view. It offers 100 hours of programs, fictions and documentaries, for 4.99 euros per month, with a promotional Christmas offer at 3.99 euros. “There is a great deal of exclusivity. We went looking for content in other countries: the BBC, Swedish, Danish, Spanish and Belgian television. They have never been seen in France. For example the series ‘The Red Countess’ which is based on historical facts, a breathtaking tale under the legendary reign of Catherine II of Russia “, reveals Adélaïde de Clermont-Tonnerre, the editorial director of Point of view.
If we find documentaries on the Danish royal family, Brigitte Macron, Charles de Gaulle or Rita Hayworth, the stars of the platform are the Windsors. There is a plethora of products on Elizabeth II, Diana, Kate or Harry: “Just look at the figures: Kate and William’s marriage brings together three billion viewers! These characters fascinate, we have seen them born, grow, love, separate, they accompany us since childhood, like a series “,comment Adelaide from Clermont-Tonnerre.
“The twists and turns of the Harry-Meghan couple are blessed bread for us.”
Adelaide from Clermont-Tonnerreon franceinfo
But the news of the British monarchy is now dissected in all the media, so how do you stand out? “Our added value is first and foremost the quality of the things that we select. There are a lot of people who talk about these subjects but there are also a lot of mistakes that are said, documentaries that accredit conspiracy theories. In writing, we do a lot of verification work “, insists Adelaide de Clermont-Tonnerre.
Like most press titles, Point of view does not escape the erosion of its readership. 126,000 copies sold on average each month in 2021, a drop of 9% over one year. The website receives 230,000 monthly visitors. “We have three quarters of readers, a quarter of readers. It is a bit cliché to say that only the elderly read ‘Point of view’. Our typical reader has a younger profile than that of ‘Madame Figaro’, between 45 and 55 years old “,concludes Adelaide from Clermont-Tonnerre.