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The Panini card craze is picking up again as the football World Cup approaches. Some are very expensive and are hugely successful. Christopher has stopped working and lives thanks to the sale of his vignettes.
Footballers have two passions: good football sure, but also strange stickers of barely a few centimeters. These are the Panini, images of the footballers they admire. A few weeks before the World Cup, the Panini madness took hold of them. At each opening, cries and shivers. Everyone hopes to have a rare card. When luck is bad, you have to know how to haggle. “I traded him his whole package for Cristiano Ronaldo”a young girl has fun.
The recipe has not changed for 60 years. Originally, the Panini brothers were simple Italian kiosks. Very quickly, their images met with immense success. Today, the small brand has grown into an empire that sells over five billion stickers each year. One of these collectors has over a million stamps, from all teams and all eras. His most valuable cards, like Messi or Ronaldo, are worth between 250 and 300 euros per card. From now on, he sells his vignettes and even lives off it comfortably.