the government could remove the cap on food promotions from 34 to 50%

Today, promotions in food departments are capped at 34%. They could increase by up to 50%. A measure envisaged to defend purchasing power. In a supermarket, customers are very attentive to promotions, and say they are seduced by this proposal. “A promotion that goes from 34% to 50% can make me buy certain products that I wouldn’t necessarily allow myself to buy otherwise, typically meat.“, explains a customer.

In 2018, a promotion at – 70% on a spread had created a riot on the shelves. Scenes that had triggered a flagship measure of the law Equalim on food, which had capped rebates to protect the agricultural sector. Now, the context is changing. On the morning of Monday July 4, Bercy announced that price controls on the shelves will be reinforced. Objective : avoid abuse, in a context of high inflation.