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Commerce: the Go Sport brand in total liquidation before its disappearance
The end of the Go Sport brand leads to significant discounts in stores. Most of the stores will come under the Intersport banner, which bought the brand. – (France 2)
The end of the Go Sport brand leads to significant discounts in stores. Most of the stores will come under the Intersport banner, which bought the brand.
The Go Sport brand is in total liquidation before its disappearance. Some items are on sale for up to 60%, which attracts customers. The discounted shelves are robbed. Go Sport, founded in 1979, was placed in liquidation in 2023, then bought by another brand. Fifty of the 72 stores will come under the Intersport banner. “It still remains a sports store in which we will be able to obtain supplies”says Mélissa De Giovanni, customer.
90% of jobs retained
Furthermore, 90% of jobs will be retained, which reassures Antoine Bertin, Go Sport salesman, who has been on a permanent contract for four months. “The only point of doubt is knowing what we are going to do during the two months of renovation”, he explains. The work is necessary because the product offering will be expanded. “When our stores reopen, as soon as they have switched to Intersport, we will have almost 30% more brands”says David Billaud, sales director.
