This is an increasing figure but still very insufficient. Barely 20% of sports broadcasts on TV are women’s competitions. While the public is demanding.
In 2019, an Odoxa poll revealed that eight out of ten French people wanted to see more sports played by women. Moreover, the audiences prove this enthusiasm: up to 12 million people had followed the matches of the Bleues at the World Cup in 2019, the final of the women’s handball world championships had attracted 4.3 million people last year. viewers. But the chains remain chilly.
Hence the operation initiated in 2014 by the CSA, now Arcom, with which the Ministry of Sports is now associated: “Women’s sport always”. All this week, the media are encouraged to give more visibility to high-level sportswomen. “It’s a gadget and at the same time it’s essential to launch this operation. Even if women’s sport does not exist! Even the authorities unfortunately fall into this semantic trap.” regrets Nathalie Iannetta, the sports director of Radio France.
“The fundamental challenge of publicizing women’s sports performance is to open up the practice to as many people as possible and in particular to encourage little girls to join a hand club, tennis club, football club, rugby club, volleyball, whatever they want.”
Nathalie Iannettaon franceinfo
“The more inspiring models they have, the more they will want to practice sport and, suddenly, to provide this famous reservoir of top athletes who will then go on to collect medals, whether at the Olympic Games or at World Cups. or euro.” says Nathalie Iannetta.
This week, franceinfo will highlight the performances of our sportswomen: “This morning, (Monday February 14) we had live Gabriella Papadakis who, with her friend Guillaume Cizeron, finally won an Olympic gold medal. We preferred to give the floor to Gabriella. We are also going to do a little review of the Women’s Football World Cup, we are going to talk about the specificity of maternity for athletes, we will have guests like Nathalie Péchalat, one of the rare presidents of the Federation (ice sports). This year, franceinfo will also broadcast the Women’s Football Euro, the Women’s Tour de France…”, emphasizes Nathalie Iannetta.
Minister Marlène Schiappa proposed a few months ago to establish parity: 50% of sports broadcasts could be devoted to women’s competitions. Nathalie Iannetta is not in favor of this idea of quotas: “It means first of all that you are going to withdraw from other competitions. France is not a sporting country. I keep repeating it. It saddens me, but that’s how it is. So the antennas don’t are not expandable on sport. As a result, those who are in difficulty of visibility will also drink. I believe that the exemplarity, it will pass by an amplification of the visibility of high-level sportswomen for what they are , that is to say immense champions. And it takes time to change mentalities.”, concludes Nathalie Iannetta.