The magazine She decided. It is banning animal fur from all its publications across the world, whether it is articles or advertisements. He hears “promoting a more human fashion industry”. Eco guest of franceinfo on Wednesday December 8, Pierre-Philippe Frieh, spokesperson for French Fur, which represents the sector, counter-attack and announces that the sector will “to fight”.
Pierre-Philippe Frieh announces legal action against the publication. He reproaches him “a refusal to sell, an anti-competitive, unfair, discriminatory, arbitrary practice”. He also wants to lead a larger initiative, “a collective of defense, in France and in Europe, of artisanal sectors and precious materials such as exotic leathers, leather and wool, just like fur“.
Many luxury brands have broken with the use of natural fur, in the name of animal welfare. Pierre-Philippe Frieh retorts that the market is “ultra-certified ” : “In the fashion world, we are at the forefront of animal welfare certification.” It also defends the character “natural”, according to him, animal fur, as opposed to synthetic fur.
“Who can believe in 2021 that ethical fashion is plastic fashion? Natural fur has a life expectancy of forty years!” “
Pierre-Philippe Frieh, spokesperson for French Furon franceinfo
According to the industry representative, “the demand for fur has increased in recent years, especially abroad”, and “the fur trades are mainly craftsmen “, geared towards export: “We have a national turnover of 300 million euros and nearly 110 million euros for exports.”
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