the French buy more distributor brands

A resident of the Paris region no longer does her shopping in the same way. From now on, she scrutinizes the prices with a magnifying glass, product by product. Faced with exploding prices, she buys many more brands of less expensive reputable distributors, like many French people. Private label sales jumped 15.8% in one year. Conversely, sales of the major national brands fell by 3.5%, with the systematic hunt for promotions in mind.

Races are split as needed. Faced with record inflation, the French have changed their consumption habits. And the decline in sales is already visible: – 6.8% in one year for purchases in supermarkets. Among the arbitrages, organic products, sold at a higher price, fell sharply by -11.5%. Experts recall that at the same time last year, cafes and restaurants were closed, leading the French to do more shopping for their homes.