The French believe that this sector is essential and are calling for its development and promotion.

The population is aging and the personal care services sector, SAP, is destined for de facto growth. Faced with these needs, it must be strengthened and, above all, those who work in it must be valued and supported.

The personal services market (SAP) in 2024 follows the trend of previous years: an average turnover on the rise, players ever more numerous, to meet needs growing demand for personal services.

The average turnover generated by this sector in 2024 is estimated at 18 billion euros. Home help represents 63% of the personal services market.

Home help, homework help, small jobs, home cleaning, teleassistance operators in particular, occupy a major part of this market. The population is aging and the SAP (Personal Assistance Services) sector is destined for de facto development. Faced with these needs, it must be strengthened and, above all, those who work in it must be valued and supported.

Yes Care, one of the heavyweights in the sector, commissioned a study from Occurence (a subsidiary of the Ifop group) to survey the French on their perception of SAPs;

It turns out that, according to the Oui Care study, “The French see SAPs as essential for our society, particularly because they help to break isolation and promote social inclusion. In addition, the French believe that SAPs are essential both for access to care (73%) and for improving public health (75%).

SAPs are also seen as important to the economy, with 82% of French people recognising their role in job creation, and 71% highlighting their economic contribution.

Despite these positive impacts, 55% of French people believe that SAP professionals do not receive the recognition they deserve. Among those who share this opinion, 71% highlight the need for general recognition and 69% stress the importance of improving working conditions…

“As our society ages, the role of personal services becomes increasingly crucial, so it is essential to give them the recognition they deserve, because they combine technical know-how and human qualities to improve the daily lives of many French people.”

Guillaume Richard, CEO of the Oui Care group