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In large areas, customers can see the price increase. Until now, consumers have turned to cheaper products, but now they are limiting their purchases.
Less and less filled shopping carts. At the end of September, purchases in supermarkets would have plunged by 3.5% compared to last year, according to a study. Would soaring prices on the shelves push the French to restrict themselves? The fall in consumption affects all distribution channels. In e-commerce, for example, sales fell by 4.9%. A decrease was also observed in supermarkets (-4.3%), in convenience stores (-2.9%) and in hypermarkets (-2.8%).
“We are not yet in the deconsumption phase. We will have to see that over a longer period”Explain Yves Pujet, director of the magazine Isa, who believes that there are all the same “reason to be worried because there are French people who are really in difficulty”. If for the time being, the distributors’ turnover has not been started, they will no doubt have to multiply immediate promotions, to see consumers fill their shopping carts again.
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