The famous fast food chain had announced its departure from the country in reaction to the invasion of Ukraine by the Russian army.
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It is one of the symbols of the departure of foreign investors from Russia. The former restaurants in Russia of the McDonald’s group, which had announced its departure after more than thirty years of presence in reaction to the conflict in Ukraine, reopened their doors on Sunday June 12 under a new name. They were renamed “Vkousno i totchka” (Delicious. Point) by their new Russian owner.
Its owner Alexandre Govor has assured that the 51,000 ex-employees of McDonald’s across Russia will keep their jobs. “I am very proud to have been given the honor of developing this business. I am ambitious and plan not only to open all 850 restaurants, but also to develop new ones”, he added. Alexandre Govor, 62, has until now owned franchised McDonald’s restaurants in several cities in Siberia.
Restaurant “showcase” under the Russian flag opened in Moscow on Sunday in Pushkin Square, but a few others have already opened, according to Russian agencies. Pushkin Square is the historic restaurant where the first McDonald’s opened in January 1990, just under two years before the collapse of the USSR.
The Mayor of Moscow, Sergei Sobyanin, visited this emblematic restaurant on Sunday morning, assuring on Telegram messaging that “the quality of service would remain the same”. A total of fifteen outlets are due to open in the Russian capital on Sunday. McDonald’s, which had temporarily closed its stores in Russia in early March, announced in mid-May that it was definitively withdrawing from the country and selling all its activities, justifying this decision by the need to “stay adamant” as to his “values”.